THE IRREFUTABLE PROOF: PRI.ME.UK IS EVIL

   P   R   I   M   E   U   K
  80  82  73  77  69  85  75     <- ASCII values
   8   1   1   5   6   4   3     <- all digits added
  \_/ \_/ \_/ \_/ \_________/
   8   1   1   5   4             <- final sum

Therefore, "pri.me.uk" actually stands for 81154.

Write the number backwards, add 1859 - the year Charles Darwin published "On the Origin of Species". The number is now 46977.

Flip the number backwards, then divide by 6 - the number of senses. The outcome is 12994.

Divide by 2 - the only even prime number. The result is 6497.

Add 7881 to it - the year Erwin Schrodinger, cat-killer, was born, written backwards. The result is 14378.

Subtract 1815 - the year first commercial cheese factory was established. This gives you 12563.

When you take 1945 - the year of Hiroshima and Nagasaki bombings - then write it backwards and convert it to octal, you arrive at the very same result.

Proof by the numbers.